Marketing your legal firm can be hard especially with your attention being drawn to many things: managing your staff, taking stock of supplies, doing taxes, catering to your already established clientele and so much more. Nonetheless, you cannot afford to forget marketing. After all, where will you get online traffic and consequently more clients? Here are 10 legal marketing tips together you started. You can think of them as ways to market you law firm’s name better.
1: send out postcards
Did you know that you can get new clients simply by sending postcards? Your target should be the neighborhoods close by. Don’t forget to include incentives – like a discount for first time clients – to get them calling. Stewart Guss, a Houston based car accident law firm sure seems to have nicely grasped this concept. We see their advertisements all the time.
2: get involved with the local community
Sponsor local events like a charity gala, school athletics or donate items with your logo to set your presence known. Clients are more likely to contact the lawyer they see outside his/ her office more often than one they don’t.
3: set up a professional website
This is so obvious, right? Hire a legal marketing company to set up a professional website with information about the legal firm, staff, services, offers, frequently asked questions, map, videos and outbound links to your social media pages.
4: app your game
With a professional website to boot, you can step up your game with an app. This sets you in a league of your own. Use the app to announce free dental checks for kids, discounts, legal tips and so much more.
5: engage in social media
Facebook, Twitter, Google+ and Instagram plus other social media sites are here to stay. Take advantage of these sites to engage with prospective and current client base. Post interesting content that your followers will find compelling to share, like, retweet and tag.
6: grow & manage patient’s testimonials/ referrals
Reviews are steadily becoming important as prospective clients conduct online searches to find car accident law firms in the Houston area. Kindly ask your clients to write reviews on websites such as Yelp and Google. Take time to respond to these reviews whether positive or not. Of course, you shouldn’t expect any negative reviews if you offer high quality services.
Never underestimate the power of a blog. Write engaging content about your practice then link it to your website and social media sites. You’d be surprised by how your traffic translates to more clients.
8: send monthly newsletters
Kindly ask you clients and visitors to your website to subscribe to your newsletter. Send out fun facts, discount offers and tips to keep them engaged.
9: create cross referral alliances
Who said you can’t gang up with other professionals whether in the same field or not? The idea grows business prospects; just be comfortable with whom you form an alliance with.
10: print media isn’t that obsolete
People do still read the paper. Sneak in an ad or two and wait for the phone to ring. Brochures and pamphlets can do the trick too.
Those are ten tips you can use to market your law firm. Hopefully, in no time you’ll be the cream of the crop.